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Jeriann portrait
Jeriann Gumilla Streamwood, IL The Wharton School
Entrepreneurship

Jeriann, a senior in the Wharton School of Business, is concentrating in Operations, Information, and Decisions andManagement with a specialization in Entrepreneurship and Innovation. One of Jeriann’s favorite classes so far has been Management 231: Venture Implementation. The course has an unusual structure –students do not use a textbook and lectures are infrequent. Instead, students workshop their own start-up ventures and receive practical guidance from their professor and peers. At the end of the semester, students pitch their projects to angel investors and venture capitalists in the Philadelphia area. Throughout the course, Jeriann and her co-founder, Coco Wang, developed their venture, Candid Beauty, a curated cosmetics app that provides personalized make-up recommendations for women. Jeriann feels strongly that the Penn community, including connections developed during Management 231, is very supportive of aspiring entrepreneurs.

Innovation

From class projects and case competitions to research and venture opportunities, teamwork is intrinsic to the Wharton experience. Jeriann met Candid Beauty co-founder Coco Wang through a case competition in which the two realized they make a great team. As friends, roommates, and business partners, the Candid Beauty co-founders are navigating entrepreneurship resources and programs on campus and in Philadelphia. One such opportunity is Weiss Tech House’s student-run accelerator Weisslabs, which connects Jeriann and Coco to resources and student and faculty mentors. Weisslabs also sponsors weekly speaker events that encourage student entrepreneurs to learn from industry experts. The Penn Wharton Innovation Fund also provided funding for Candid Beauty, allowing Jeriann and Coco to implement and launch their industry-disrupting vision in Spring 2019.

Leadership

Jeriann is the Chief Operating Officer (COO) of the Student Federal Credit Union (SFCU), a student-run financial institution solely for the University of Pennsylvania community and committed to competitive banking services and products. The SFCU, a fully-functioning bank, has a wide reach with over 1,000 members. As COO, Jeriann strengthens her leadership and communications skills while overseeing SFCU’s external operations. Day to day, she manages SCFU representatives and ensures that clients receive high quality service for all their needs. Reflecting on larger initiatives, Jeriann is particularly proud of her contributions to SFCU’s first money market account launch. Jeriann researched the feasibility of this operation and made sure all subsequent accounts were correctly opened.

Jeriann also sits on the executive board for Bell Senior Society, which is a group that recognizes leaders in entrepreneurship and technology. Additionally, Jeriann enjoys the role of teaching assistant for Negotiations and Conflict Resolution (MGMT 291).

Service to Society/Philadelphia

Jeriann shares her start-up experience with Philadelphia students as a teacher with the Financial Literacy Community Project (FLCP). As a student-led organization with support provided by the Management Department, FLCP teachers design and implement lessons that increase their students’ understanding of business concepts and ventures. Jeriann and a small group of peers work at Dobbins High School. Their informative and interactive classes incorporate lessons on entrepreneurship, small group discussions, and student-driven long-term projects. Throughout the semester, students have been developing their own venture concepts. Later this spring, Jeriann’s students will pitch their ideas to a larger audience for the opportunity to win funding for their business plans.

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